Lock In That Business and Keep It

10.1-Businesswomen Merge Idea-S-400x400px-116kb-18580-PM

Lock In That Business and Keep It

Acquiring a new client is hard enough....

Servicing and maintaining one is even harder!

Businesses use the phrase “service quality” easily and lightly; and at times, frivolously.

Banks, a major financial products and services provider, are caught up with the products - many of them are homogeneous - more than the services.  The financial products are now fancily re-phrased as solutions, and “extra-mile service” means providing additional non-scope services outside of their core business.

What is service quality?
Others say – delivery of service which meets the customer’s expectation.
I say, “Take it to the next level.” – delivery of service which goes beyond the customer’s expectation.

 

On the other hand, is the customer always the king?
NOT always.

Discreetly attentive,
Delivered unexpectedly.